ZDS Digital — Vadodara, India
Social and content work in the same voice as the brand it belongs to, planned a month ahead so nothing goes out because it was Tuesday and something had to.
A calendar you approve before anything is made, so you know what is going out and why. No scrambling on the day, and no posting for the sake of the algorithm.
Templates built from your own colours, type and logo, so a stranger could tell the posts are yours with the handle covered up.
Captions in the voice the business actually uses with its customers — not the stock agency voice with three emojis and a question nobody answers.
Reach and followers are reported, but the number that matters is how many people got in touch. If a month of posting produced none, we say so and change the approach.
How the business actually talks to its customers, what it will never say, and which of its competitors it keeps sounding like by accident. Done once, at the start.
A calendar built around what is actually happening — offers, seasons, new services — rather than a grid of generic posts. You approve it before anything is made.
Graphics designed, captions written, scheduled and published. Comments and messages watched so questions get answered while the person is still interested.
What landed, what did not, and what we are changing next month. Honest about the months that do not move — social is slow, and a report that always looks good is not a report.
Enough to stay present, not so many that quality drops — usually somewhere between eight and sixteen depending on the business. Anyone promising daily posts is either recycling stock images or charging for volume rather than results.
Real photos of your space, your team and your work always outperform stock, so yes — phone photos are fine. Where you have none, we design around type and graphics rather than pretending a stock photo is your clinic.
That is a separate conversation with its own budget, and it is worth having only once the account itself looks like somewhere worth following. Paying to send people to a thin profile wastes the spend.
Three months before the pattern is clear, and that is the honest answer. The first month is finding the voice, the second is when posts start landing, and by the third you can tell whether it is bringing enquiries or just reach.
You do, always. We work inside your accounts as a user rather than creating our own. If you stop working with us, nothing goes with us and nothing has to be handed back.
We'll tell you what we'd change about it in the first month, whether or not you hire us.
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