ZDS Digital — Vadodara, India
Wordmarks, logo systems and the rules that keep them consistent — drawn for where they will actually be seen, not just for the presentation deck.
Most logos are approved at the size of a laptop screen and then live at the size of a favicon, a profile picture or a shop sign. Yours is tested at every one of those before it is signed off.
Horizontal, stacked, icon-only, one colour, reversed out of a dark background, and a version that works when someone prints it in black and white on a form.
A typeface pairing and a palette with the exact values written down, so the brand looks the same on a website, an invoice and a sign made by someone you've never met.
A short guide covering clear space, minimum sizes, what not to do, and which file to send a printer. Short enough that people actually read it.
What the business does, who it is for, and who it keeps getting mistaken for. A brand's job is to be told apart from its competitors, so we look at theirs properly before drawing anything.
Two or three distinct directions, each shown as it would really appear — on a sign, a phone screen, a bottle — rather than floating in the middle of a white slide.
One direction taken to finished artwork, with two rounds of changes. This is where spacing, weight and the awkward sizes get solved.
Every file format, every version, and the usage guide — in one folder that is yours. No locked source files, no coming back to us for a resize.
Two or three genuinely different directions, not twenty variations of the same idea. Twenty options is a sign nobody has made a decision yet — it moves the work onto you and usually ends with the safest one being picked.
Completely, once the work is paid for. You get the editable source files along with the exports, so you are never dependent on us for a resize or a new format.
Yes, and it is often the right call. If the mark is recognised and the problem is that it only exists as a low-resolution image, rebuilding it properly as vector artwork costs a fraction of starting again.
About five weeks, and the pace is usually set by how quickly decisions come back rather than by the drawing. One person deciding keeps it to five weeks; a committee makes it ten.
A few lines about the business and who it's for is enough to start. One reply, usually the same day.
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