Audit
What the site looks like to a search engine right now, what it already ranks for, and who is beating it. Facts first — recommendations come after, not before.
- You give
- Search Console access
- You get
- A written audit
- Takes
- Week one
Found by the people already looking for what you do.
Technical fixes, the words on your pages, and the local listings that decide whether you appear in the map — reported in numbers you can check yourself.
Search ConsoleGA4Google BusinessSchema
Four things decide whether you get found.
01
The site can be read
Crawling, indexing, speed and mobile behaviour. A site search engines struggle to read cannot rank, however good the words on it are — and this is where most of the quick wins are.
02
The pages answer the question
Titles, headings and page content built around what people actually type, rather than the language the business uses internally.
03
You exist locally
Google Business Profile, service areas, and the listings that decide whether you appear in the map pack — which is where most clinic and studio enquiries are won or lost.
04
You can check the work
Reporting from your own Search Console and analytics, not a dashboard we control. Impressions, clicks and queries — the numbers you could look up without us.
Pick the one that matches where you are.
Package 01
Basic SEO
For a business that wants to be findable locally and has never had the groundwork done. One pass over the site, then the local listings.
- Full technical audit — crawling, indexing, speed, mobile
- Fixes for everything the audit finds on up to 10 pages
- Titles and meta descriptions written for those pages
- Google Business Profile set up or cleaned up
- Google Search Console and GA4 connected properly
- Schema markup for the business and its services
- One written report at the end, from your own data
- Ongoing monthly work
- New content written each month
- Link building or digital PR
Package 02
Advanced SEO
For a business competing against others who are also doing this properly. Everything in Basic, then continuous work every month.
- Everything in Basic SEO, as the first month's work
- Monthly technical checks as the site changes
- Keyword and competitor research, revisited quarterly
- Content written or rewritten every month
- Local listings maintained across directories
- Review and reputation monitoring
- Monthly reporting with what changed and what is next
- A call each month to go through it
- Paid ads — that is a separate conversation
Both are scoped to the site in front of us. A ten-page clinic site and a hundred-page shop are not the same job, so the first thing we do is look at yours and tell you which package fits — including telling you when neither does.
Four stages, and the first one is free of opinions.
Fix
The technical problems first, because no amount of good writing outranks a site that can't be crawled or takes six seconds on a phone.
- You give
- Site access
- You get
- The fixes, listed
- Takes
- Weeks two–three
Build
Pages rewritten around what people search for, and the local listings put in order. This is the part that moves enquiries rather than impressions.
- You give
- Facts about the business
- You get
- Rewritten pages
- Takes
- Weeks three–six
Measure
Reported from your own Search Console — impressions, clicks, the queries you appear for, and which of them actually turn into enquiries. Movement on search takes months, and we say so rather than presenting the first good week as a result.
- You give
- Patience, honestly
- You get
- Numbers you can verify
- Takes
- Ongoing
Four businesses we do this for.
Drip’n Wax & SpaLocal search · Maryland
The Wax SpaSearch · Maryland
Sharan Shah MDSearch · New York
Marlana AestheticsLocal search · Maryland
The questions everyone has.
Nobody can promise a position, and anyone who does is either guessing or picking a search term so obscure that ranking first for it is worthless. What we can do is fix what is holding the site back, target terms people actually search, and show you the movement in your own Search Console month by month.
Technical fixes can show within weeks. Rankings for anything competitive take months, and local map results sit somewhere in between. Any agency quoting results in thirty days is describing a term nobody searches for.
Often not. If the groundwork has never been done, Basic will move you further than months of content would. Advanced earns its keep when your competitors are also doing this properly and the difference comes down to who keeps at it. We will tell you which one you need after looking at your site, not before.
You do. Search Console, analytics and your Google Business Profile are set up under your own accounts with us added as a user. If you stop working with us, you lose nothing and no history goes with us.
Not the kind sold by the hundred. Bought links are the fastest route to a penalty, and cleaning one up costs more than the links did. Where links matter we earn them through listings, partners and work worth citing.
Find out what's actually holding you back.
Send us the website address. You'll get a straight answer about what's wrong with it, whether or not you hire us.
Start a project